Fiction writing may be more entertaining on a base level, but I've always had a soft spot for technical or informative written work. Not only does it give me a chance to do something with a practical purpose behind it, but a good set of copywriting assignments will give me a chance to research something that I'm not that well versed in! I've learned a lot over the years, ranging from information about construction-related tools to details on how certain companies operate behind the scenes. None of my copywriting is done in a 'content mill' style, and I never settle for the bare minimum: the quality of written content reflects not only on the business it's for, but on my own standards that I'm trying to maintain.
Just like many copywriters, I got my initial experience through marketing, and a lot of the skills from those days have stuck with me. Working for a marketing agency as well as spending a lot of time as a freelancer means that I've covered a huge range of topics - topics like:
My original copywriting work was carried out under Ascent Digital Media Group as part of my role with the company, although I later became (and still am) a freelancer.
My SEO work has involved working with (and for) a lot of different sites, all of which require their own unique, specially-crafted and niche-filling content that's suited to their particular situation and requirements. Because of this, I've created dozens of pieces of completely original website content, spread across both my own projects and the projects of companies I've worked with.
You can see a proper breakdown of this work on the SEO/PPC page.
User's manual have always been quite an enjoyable project for me the work on, although I haven't been asked to create any for commercial reasons yet. A few of my freelance articles have involved research into the steps behind a certain process, like using a particular piece of machinery or gear to get specific results.
The first ever user's manual I created was for the EduTech Mission Maker, an educational game creation tool I was taught about during my time in middle school - that was well over six years ago as of 2020, but the idea has been revived as part of Hammer and Crowbar, an unofficial Source Engine user's manual that was briefly turned into a blog. While H&C isn't updated regularly, the user's manual document will hopefully be written and published in the near future.
Although I've experimented with creative writing in a number of different formats, I find technical writing much easier and more rewarding, especially when it's done for the purposes of educating or informing an audience about a certain product, service, tool or concept. This also extends to website content writing, which I've written in both regular and freelance roles.
I've worked on quite a few projects that involve technical writing. Many of them are projects I've started myself, including the aforementioned user's manuals and various pieces of my marketing or website copy. However, I've also been writing documentation for other projects that I've been working on that might need some kind of companion or guide, such as press-release-style articles for games I'm making or written works that take the form of an official document/record.
Work Samples and Examples
It's difficult to give examples of my copywriting work, since very little of it gets credited to me as a person - that's the nature of copywriting, after all. However, I save every document I work on (with some very rare exceptions) and keep emails of every assigned task or project so that I can prove I was asked to write that particular piece. Because of this, I can usually verify that I wrote whatever pieces I'm showing to somebody - if you're looking for more proof, you just have to ask and I'll provide whatever I can.
Social Media Management
Social media management is something that I've had a decent amount of experience in, both in terms of my work duties and my own projects. I've had input on running multiple social media accounts, including:
- One account created by Ascent Digital Media Group (while I was working for them).
- My own personal Twitter account.
- Numerous backup and private twitter accounts for different social circles/reasons.
- An account for posting about my semi-regular podcast, None In The Chamber.